Marketing Manager - Fintech, Retail Banking

Imagine, how would you drive the marketing and communications efforts at one of Asia's fastest-growing fin-tech companies?
Full Time
TP. Ho Chi Minh

EVO Credit Card is a co-branded credit card that leverages Trusting Social's advanced AI-powered credit scoring technology and TPBank's expertise in banking services to provide a range of benefits and features to cardholders. These include worldwide acceptance, enhanced security, flexible payment options, cashback rewards, and EVO Points that can be redeemed for a variety of rewards, including travel vouchers, hotel stays, and flight tickets. The card is designed to offer convenience, flexibility, and value to users, while also leveraging advanced technology to streamline the application and approval process.

We are seeking a highly motivated and experienced Marketing Manager to lead and drive our marketing and communications efforts as the business is expanding rapidly across the region, we are looking for a talented individual who can create growth across channels and execute marketing initiatives across multiple platforms

Imagine, how would you drive the marketing and communications efforts at one of Asia's fastest-growing fintech companies?

What you will do

  • Develop marketing strategies that align with business goals and identify relevant KPIs to attract and retain customers in the fast-moving financial technology market.
  • Work closely with stakeholders, including Business Development, Product, Strategy, and Digital Marketing, to initiate and execute marketing and promotional campaigns.
  • Conduct market research and analysis to propose seasonal or themed campaigns.
  • Take lead and supervise working processes and outcomes across internal teams and agencies (advertising, media booking, activation, OOH, etc).
  • Continuously develop and optimize the marketing budget for lead generation.
  • Leverage market overview and customer insights to support sales forecast.
  • Manage ROI, competitive analysis, customer/leads, and CRM.

What you need to have

  • BA/BS degree in Business Administration, Marketing or relevant field
  • At least 5-8 years of professional experience in Marketing Communications with a proven track record and must be fluent in English.
  • Having a strong foundation in B2C inbound/ content marketing and marketing automation, CRM
  • Pose a strong analytical and strategic mindset that can come up with new initiatives based on data. A willingness to experiment and understand how A/B testing work.
  • Experienced background in FMCG, Financial Services, Retail, Technology, or E-commerce is highly preferred
  • Knowledge of consumer finance, risk assessment, credit scoring, big data, and artificial intelligence topics will be a plus
  • Creative communicator with an ability to work across multiple channels, including written communications, video, social media, and visual content
  • Strong project management skills as well as being a team player, and having high communication and advisory skills to deal with internal and external stakeholders are essential for the role
  • Dynamic and proven self-starter who is able to work independently and within a team. Experience working in a multicultural and diverse international environment

What you will get

  • Full salary during probation, 13th-month salary bonus and Performance-based bonus
  • Macbooks and necessary equipment provided
  • Premium healthcare for employees and 50% subsidies for 3 dependents
  • Generous Grab for work allowance
  • Flexible work hours, free coffee, tea, snacks, fruit all-day and Happy Hour every Thursday
  • Onsite lunch with 5 options each day, including a vegetarian option
  • 16 days of annual leave and 6 days of sick leave
  • Budget for team building/team bonding and various sponsored sport clubs and activities: badminton, football, running
  • Convenient central location in District 1, near Ben Thanh Market.

About us

Trusting Social is an AI Fintech company specialized in assessing credit profiles of consumers in emerging markets combining pioneering AI with large alternative data sources. In 2020 we reached our ambitious milestone of credit profiling 1bn consumers spanning 4 countries - Vietnam, Indonesia, India & the Philippines - and building a platform for the wider industry and the financial services industry in particular to provide the 'un & under' served access to credit. At the core of this initiative has been our strict and unwavering adherence to the norms of consumer data privacy and consumer data rights.But we're not satisfied as we embark on the next leg of our journey to deliver 100 million credit lines to consumers in the markets where we operate. Although this goal is ambitious, we truly believe that by harnessing the power of AI & Big Data we can deliver financial access at unprecedented scale.As a firm, we're audacious problem solvers motivated by our impact on society. We deeply espouse the values of ownership - of our actions and initiatives, integrity in all we do and agility in execution.

We place great importance on doing what is right, what is best and what is innovative. If you are smart, driven and want to make a difference in the world with the most advance and fascinating technology, come join our team. We can satisfy your desire to explore new territory and give you the runway to really make an impact.

Additional Info

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