Marketing Manager - Fintech, Retail Banking

Imagine, how would you drive the marketing and communications efforts at one of Asia's fastest-growing fin-tech companies?
Full Time
TP. Ho Chi Minh

Imagine, how would you drive the marketing and communications efforts at one of Asia's fastest-growing fin-tech companies?

As our business is moving fast across the region, so does our enterprise marketing and communication efforts. At Trusting Social, we achieve our marketing goals not only by dreaming but by working with the best talents as you are. Join us, if you are a talented and experienced marketing manager who can lead, own, and create growth across channels.

What you will lead, own, and create growth

  • Identify business and marketing goals, relevant KPIs to develop strategies that reflect thorough understanding of target users, appropriate tools and channels selection to attract and retain customers in the fast-moving financial technology market.
  • Work closely with stakeholders including Business development, Product, Strategy and Digital marketing to initiate marketing and promotional campaigns
  • Conduct market research, continuing analysis to propose seasonal or themed campaign
  • Take lead and supervise working process and outcome across internal teams and agencies (advertising, media booking, activation, OOH, etc)
  • Take part in execution and manage marketing initiatives for across multiple platforms (social media, email marketing, offline marketing)
  • Continuously develop and optimize marketing budget for lead generation
  • Leverage market overview and customer insight to support sale forecast
  • Manage ROI, competitive analysis, customer/leads, CRM

What you need to have

  • At least 5-8 years of professional experience in Marketing Communications with a proven track record
  • Having a strong foundation on B2C inbound/ content marketing and marketing automation, CRM
  • Pose a strong analytical and strategic mindset that can come up with new initiatives based on data. A willingness to experiment and understand how A/B testing works.
  • Knowledge of consumer finance, risk assessment, credit scoring, big data, artificial intelligence topics will be a plus.
  • Creative communicator with an ability to work across multiple channels, including written communications, video, social media, visual content.
  • Graduate degree preferably in liberal arts, communications, journalism, marketing, business.
  • Strong project management skills as well as being a team player, having high communication and advisory skills to deal with internal and external stakeholders is essential for the role.
  • Dynamic and proven self-starter who is able to work independently and within a team. Experience working in a multi-cultural and diverse international environment
  • Must be fluent in English, Vietnamese.
  • This professional will be based in Ho Chi Minh City and will report to the VP of Operations.

What you will get

  • Opportunity to work and learn from one of the best and brightest technology teams in Vietnam
  • Be part of a winning team with exponential growth regionally
  • Top market rate pay
  • Generous benefits: health insurance package for family, free food at the office - all day, Grab for work allowance

About us

Trusting Social is an AI Fintech company specialized in assessing credit profiles of consumers in emerging markets combining pioneering AI with large alternative data sources. In 2020 we reached our ambitious milestone of credit profiling 1bn consumers spanning 4 countries - Vietnam, Indonesia, India & the Philippines - and building a platform for the wider industry and the financial services industry in particular to provide the 'un & under' served access to credit. At the core of this initiative has been our strict and unwavering adherence to the norms of consumer data privacy and consumer data rights.But we're not satisfied as we embark on the next leg of our journey to deliver 100 million credit lines to consumers in the markets where we operate. Although this goal is ambitious, we truly believe that by harnessing the power of AI & Big Data we can deliver financial access at unprecedented scale.As a firm, we're audacious problem solvers motivated by our impact on society. We deeply espouse the values of ownership - of our actions and initiatives, integrity in all we do and agility in execution.

We place great importance on doing what is right, what is best and what is innovative. If you are smart, driven and want to make a difference in the world with the most advance and fascinating technology, come join our team. We can satisfy your desire to explore new territory and give you the runway to really make an impact.

Additional Info

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