Marketing Lead - Fintech, Digital Banking

EVO Credit Card is a co-branded credit card that leverages TPBank's expertise in banking services and Trusting Social's advanced AI-powered credit scoring technology to provide a range of benefits and features to cardholders. These include worldwide acceptance, enhanced security, flexible payment options, cashback rewards, and EVO Points that can be redeemed for a variety of rewards, including travel vouchers, hotel stays, and flight tickets. The card is designed to offer convenience, flexibility, and value to users, while also leveraging advanced technology to streamline the application and approval process.

As a Marketing Lead, you will be a critical member of our marketing department, responsible for driving brand awareness, customer engagement, and revenue growth. You will work closely with the Marketing Manager and other team members to oversee the day-to-day activities of the department, conduct market research, and analyze marketing performance to optimize our branding campaigns.

What you will do

• Collaborate with the Marketing Manager to develop and execute comprehensive marketing plans and initiatives.
• Conduct market research to gain insights into our target audience and industry trends.
• Analyze marketing performance and branding health reports to identify opportunities for improvement.
• Employ marketing analytics techniques to gather data and provide insights into customer behavior and preferences.
• Manage various social media channels and other digital touch-points to engage with customers and build brand awareness.
• Oversee the development and production of advertising assets in partnership with external agencies.
• Plan and execute promotional events and campaigns to drive customer engagement and revenue growth.
• Communicate directly with partners and agencies to ensure timely and successful execution of marketing initiatives.
• Prepare and deliver pitching presentations to internal and external stakeholders.
• Manage marketing literature and other collateral to ensure consistent branding and messaging across all channels.

What you need to have

• Bachelor's degree in Marketing, Finance, or similar fields.
• At least five years of experience as a growth marketing (assistant) manager or brand (assistant) manager in a fast-paced environment.
• Experienced background in FMCG, Financial Services, Retail, Technology, or E-commerce is highly preferred.
• Proficiency in brand management, marketing analytics, and working with external agencies.
• Extensive knowledge of marketing strategies, and tactics and actively update best practices.
• Strong leadership, communication, and collaboration skills.
• Exceptional analytical and problem-solving abilities.
• Strong time management and organizational skills.

What we offer

• Full salary during probation, 13th-month salary bonus and Performance-based bonus.
• Premium healthcare for employees and 50% subsidies for 3 dependents.
• Macbooks and necessary equipment provided.
• Generous Grab for work allowance.
• Flexible work hours, free coffee, tea, snacks, fruit all-day and Happy Hour every Thursday.
• Onsite lunch with 5 options each day, including a vegetarian option.
• 16 days of annual leave and 6 days of sick leave.
• Budget for team building/team bonding and various sponsored sport clubs and activities: badminton, football, running.
• Convenient central location in District 1, near Ben Thanh Market.

About us

We are an AI Fintech company specialized in assessing credit profiles of consumers in emerging markets combining pioneering AI with large alternative data sources. In 2020 we reached our ambitious milestone of credit profiling 1 billion consumers spanning 4 countries - Vietnam, Indonesia, India & the Philippines - and building a platform for the wider industry and the financial services industry, in particular, to provide the "un & under" served access to credit. At the core of this initiative has been our strict and unwavering adherence to the norms of consumer data privacy and consumer data rights.

But we're not satisfied as we embark on the next leg of our journey to deliver 100 million credit lines to consumers in the markets where we operate. Although this goal is ambitious, we truly believe that by harnessing the power of AI & Big Data we can deliver financial access at an unprecedented scale.

As a firm, we're audacious problem-solvers motivated by our impact on society. We deeply espouse the values of ownership - of our actions and initiatives, integrity in all we do, and agility in execution.

We place great importance on doing what is right, what is best, and what is innovative. If you are smart, driven, and want to make a difference in the world with the most advance and fascinating technology, come join our team. We can satisfy your desire to explore new territory and give you the runway to really make an impact.

Additional Info

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